Stove-ready packaging (SRP), also called “retail-ready packaging or RRP” often interchangeably, has been growing steadily ever since it was launched in the UK and Europe in 2005. Ten years on, Australian retailers are discovering the many advantages of SRP, ranging from increased product quality to better inventory management, quicker shelving and less waste.

Coles, which implemented SRP into its business for the first time in 2009, is a good example. Sales have since increased by 27% and the number of customers has doubled: from 9 to 16 million a year.

But the gains can be reaped by not only retailers. Well done, self ready packaging will secure the goods all over the supply chain and make sure they look the best in the store. And let us face it — we know which one you’d be looking for if it came down to a completely assembled object and a broken and ripped package.

Identify easily: The shelf ready packaging supplier needs to be designed to make it easy through the supply chain to recognize the brand. It ensures that the correct GS1 specifications should be used and printed on at least two carton sides. The carton also should stay durable enough not to fall apart or crumble along its supply chain path. (There are some good explanations for the’ barcode linked’ FAQ, and you might find it very useful to find this blog on’ behind the beep’.)

Speed and ease is everything about SRP, easy to open. The quicker it is to open the box, the better it can be processed and seen by the customers. Packing designs for trays and hoods are the simplest in the store to prepare. With finger holes on the front and side panels and easy to follow directions, the opening point should be found easily.

The drill can quickly break without destroying the front panel and with no need for a cardboard cutter (with the exception of the initial tray). The perforation should also have no tape and no covering around the box. The easier, the better, in fact.

Easy to refill: The best SRP units should be moved in one phase to the shop floor. The packaging has to be consistent, with the number of facings reasonable for the sales price. Coles specifies that the trading unit does not exceed 10 kg and that the board count is two deep ones on the shelf, although there can be different retailers.

Make shopping easy: The best SRP will make selecting your brand simpler for the customer. Ensure a clearly visible product description on the stock packaging, with clearly visible measurement units. By destroying the packaging, the customer should be able to remove the item easily and return it to the shelf. For addition, the normal labelling regulations apply to ensure that your product is on the shelf. Maximize the visual branding and try a high-quality format without raw carton edges.

Coles need every ready packaging shelf to comply with the requirements of the Australian Packaging Covenant: easy to dispose of and recycling. It is better to follow the instructions as normal, so they are not alone. For quick disposal and reuse, the packaging model must make it easy to distinguish plastic and carton. Print the right logos for recycling for all packaging packages, as needed. And as always, inappropriate or wasteful product packaging should never take place.