Should Today’s Musicians Use Social Media?

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     Many of today’s artists say that the one thing they dislike most about the modern musician/band lifestyle is the fact that they have to constantly update their social media pages. This disdain for social media pages isn’t because they don’t want to engage with their audience, just the opposite, in fact. Today’s artists would rather spend their time creating new music for their fans rather than talking about it on Facebook or Twitter. Still, social media is an important tool in the modern music world and artists need to take advantage of it as often as possible.

     To do this, many EDM artists will hire a social media marketing firm to do the updating for them. That way, they can focus on their craft and still keep their fans up to date on any new tracks they are working on. 

Keeping that in mind, we are going to take a look at some of the reasons today’s musicians should be using social media. Let’s get started:

Social Media Provides Artists With A Wide Range Of Opportunities In Line With Music-Making’s Multifaceted Nature- whether you are on YouTube, Facebook, or Twitter, or you prefer SoundCloud, Spotify, or BandCamp, social media enables you to both directly and indirectly, deliver fresh content to your audience.

On Social Media, You Can Be Visual And Visible- social media let’s today’s EDM artists be as visual and visible as they want to be. Your social media profile’s art, music videos, stage décor, and merchandise is all designed to complement your music’s character while broadcasting your specific digitally created message.

You Can Be More Than “Just Another EDM Artist”- social media enables artists to show a side of themselves that their fans rarely get to see. Artists are unique and being able to show that can grow your fan base rather quickly.

Social Media Marketing- let’s face it, social media is one of the best ways to market your band, your music, and your image as an artist. While many of today’s EDM artists love what they do, they still have bills to pay and that means earning an income from their talent. This is where social media can provide the most benefit and have the most effect on an artist’s career.

     With all of that being said, it’s easy to understand why your favourite artist is using social media and how it is helping to create a better artist/audience experience.

Contact Malics Tree

    To learn more reasons why today’s artists are using social media to reach their fans, contact Malics Tree today.

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